The Tao of SEO
- SEO that can be bought is not SEO
- SEO that can be built is not SEO
- SEO that aims to beat search engines is not SEO
SEO is about your audience. SEO is about great UX. For new sites, there can’t be a good SEO with bad UX. Even if your site rides a zillion-visits-per-day wave now, it’s not going to last if you don’t care about people.
SEO is about listening. SEO is the opposite of cynical. Letting your visitors shape the form and substance of your site is SEO.