The Tao of SEO
- SEO that can be bought is not SEO
- SEO that can be built is not SEO
- SEO that aims to beat search engines is not SEO
SEO is about your audience. SEO is about great UX.
There is no good SEO with bad UX.
Your SEO is weak if you don’t care about people.
You don’t care about people if you care about your profits.
SEO is about listening. SEO is the opposite of cynical. Letting your visitors have a say in shaping the form and substance of your site is SEO.